Omnichannel marketing

Omnichannel marketing (OCM) is the optimal solution to drive growth and secure competitive advantages in a continuously changing pharmaceutical environment. Unlike multichannel marketing, which simply employs multiple channels to reach customers, omnichannel marketing prioritizes creating a cohesive experience across all channels instead of solely utilizing various channels to broadcast messages to customers. The process is fueled by customer insights, in order to deliver a highly satisfactory customer experience. Based on each brand specifics, tailored omnichannel marketing strategies are proposed, agreed and implemented, making most benefit from the technological innovations. Relevant target group is selected through a solid S&T exercise, while available channels are evaluated and mapped to enhance each client’s brand loyalty through effective interactions.