Patients around the world have important unmet health needs that translate into poorer outcomes of available therapeutic solutions.
Identifying the gaps in the patient journey, from diagnosis to treatment initiation and follow up, allows building patient-focused programs
that lead towards better quality of life and treatment outcomes. HCPs participation is an important success factor
that has to be carefully considered in program’s design.
Different types of interventions can be selected, based on disease and treatment specificities:
- Educational group sessions, home visits
- Outbound calls, inbound support line, SMS reminders
- Patient digital platforms (including text & video content and useful tools), digital apps
- Educational printed and support materials.
Education and counselling services are the backbone of patient-support programs, together with assistance in planning and implementing the therapeutic plan agreed with physician.