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Multi-Channel Marketing

Multi-channel marketing (MCM) is the optimal solution to drive growth and secure competitive advantages in a continuously changing
pharmaceutical environment.

Based on each brand specifics, tailored multi-channel marketing strategies are proposed, agreed and implemented, making most benefit
from the technological innovations. Relevant target group is selected, while available channels are evaluated and mapped to enhance each client’s brand loyalty through effective interactions. The process is fueled by customer insights, in order to deliver an integrated customer experience.

Different channels can be integrated in a single MCM solution:

  • Telemarketing
  • Mobile marketing
  • Digital marketing (digital platforms, digital applications, e-mails etc)
  • Customer service representatives
  • Outsourced medical sales representatives
  • Events (live events, webinars, webcasts)

Coverage, reach and frequency of contacts per channel are carefully monitored and evaluated, in line with agreed KPIs.